Over the past year of domaining, I’ve learned a lot as to ‘how to market domains to big corporations.’

The first thing is to present yourself as a professional. A professional who has a viable business firm along with important business assets….And not as a overly anxious [...]]]> Domaining & Your Professional Image

Over the past year of domaining, I’ve learned a lot as to ‘how to market domains to big corporations.’

The first thing is to present yourself as a professional. A professional who has a viable business firm along with important business assets….And not as a overly anxious entrepreneur, with less than desirable business skills.

So, the question becomes: In what way can you present yourself as a professional domain investor?

Well, one of the first things to do is to setup a professional email presentation that outlines obvious benefits to the prospective client.

The wrong way to send email correspondence

When I first began to contacting end users by email, I used a simple rich text format that only included a scanty description of my featured domain name along with my email contact.

Of course, this format didn’t work so great when contacting companies, although I did have a few fellow domainers to respond to my emails.

And then I thought, if someone sent me a poorly formatted email, advertising the product and or service, would I be impressed enough even to open their email?…. Let alone send a response?…

Needless to say, I eventually realized that a better approach was necessary and decided to create a customized html email template that reflected the same look and feel of my website.

True to to its form, this email format yielded better results. But, I then found out that just as important as it is to initiate sales contact, the follow-up process is even more important.

Winging the follow-up

Because I never had a serious inquiry, I didn’t know how to respond or even to respond at all. This is were lacking experience really hurt my prospects of ‘cultivating contact & closing the deal’. As a result, I eventually forfeited any chance of even coming close to a sale close.

However, I soon learned that sending a professional follow-up letter within 48-72 hours of initial contact was considered professional edicate.

Still testing the waters

At this point, I’m still testing the waters, but now better understand when to followup with a company and when not to respond to less serious buyers. But most of all, I finally figured out a more effective approach to contacting potential end users.

I’ll update you with results on this strategy a little later on this summer.

Suzanne Falter-Barns

Listen and learn as Suzanne Falter-Barns talks about 6 mistakes to avoid when creating a company brand on the internet.

Elliot Silver

Listen and learn as Elliot Silver speaks about domain development and his personal start into the domaining industry.

Frank Schilling

Frank Schilling is an avid domainer who coined the phrase ‘domain investor’. Listen and learn as he speaks at Domain Round Table event.

Rick Latona is very well-known for starting successful domain development projects such as AEIOU and Digipawn. Listen and learn as he shares his latest investments.

Rick Schwartz

Watch an interview hosted by Bido.com as Rick Schwartz elaborates about his personal strategies on domain investing, before there was an domain ‘Aftermarket’. He also elaborates about his recent sale of Candy.com for over $3,000,000 dollars.

Phillip Davis

One of the most important elements of marketing today is company brand. Listen while naming expert ‘Phil Davis’ speaks about having ‘clear brand focus’.